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Coffee Uplifts People has an ambitious vision to fulfill the promise of coffee within its every touch point, from producers, importers, roasters, baristas, consumers and the communities it is consumed within.


About Pop-UPlift

More than a pop-up, CUP’s Pop-UPlift program is the ultimate community focused small business “put on”. Everybody wins when we don’t just pop-up, but rather Pop-UPlift!

As cultural (and food/drink) enthusiast we pride ourselves on finding the “best of”, what we’ve found is that the “best of” isn’t always the most known or recognized. Well let’s just say, that stops now. As a majority-minority small business ourselves, we recognize some of the challenges with delivering the best product. Thru CUP’s “Pop-UPlift program we’re addressing some of those by creating an unrivaled opportunity to amplify and expose our community.

The community wins by experiencing diligently selected minority-owned brands that offer must try products that often pair back well to coffee.

A few ways that our Minority-Owned vendors win by:

Retail Exposure

Having an opportunity to get their exquisite products in front of new consumers in one our high foot traffic locations at no cost to them.

Expanding Reach

Tapping into the social reach and visibility of both CUP and our media Hall of Fame co-founder Angela Yee promoting the event.

Sharing Stories

Telling their story on our CUP media network.

Previous Minority-Owned Brand Participants


Empower 11.2
We’ve all heard the saying, “Spread love the Brooklyn Way”, well here at CUP, we’ve taken that quite literal. “112” is the beginning zip-code for every business and resident of the wildly popular and globally recognized borough of Brooklyn, NY. Aside from some of your favorite icons being from Brooklyn (i.e. Spike Lee, Eddie Murphy, Shawn “Jay-Z” Carter, Anne Hathaway, Jerry Seinfeld, Marisa Tomei, Barbara Streisand, Mos Def, Daymond John, Notorious BIG, Notorious RBG and of course of our own Co-Founder Angela Yee amongst so many others), Brooklyn is well respected for our its diversity and camaraderie.

By way of CUP’s “Empower 11.2” commitment which is derived from our parent company Brew 112, we take the global reach of our e-commerce presence at and commit to donating 11.2% of our e-commerce proceeds to address issues that impact the growing number of communities in Brooklyn and beyond that we exist within.
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Not Just “Joe”
Pipeline Initiative

Not Just “Joe” Pipeline Initiative

Grab a cup of Joe huh! We at CUP believe that the “average Joe” in the coffee industry beyond production hasn’t really looked much beyond well the “Average Joe”. Today, coffee the 2nd largest commodity in the world deserves to be unlocked to reach its full potential and there is no more proven way to do this than to incorporate the beauty and fairness of diversity, inclusion, representation and equity within every facet of the business.

At Coffee Uplifts People, intentionality is a cornerstone trait of our brand and at the epicenter of that is a concept called “DIRE Response”, as in there needs top be a dire response to changing coffee’s checkered history. DIRE is an acronym for Diversity, Inclusion, Representation and Equity. Though the commit to DIRE Response lives throughout the brand, one of our most proud areas is in our efforts to create pathways to educate and foster interest in the $100+ Billion coffee industry and its various occupations.

We build these pathways into the coffee industry by way of strategic partnerships with institutions, organizations and communities to collaborate in our Not Just “Joe” Pipeline. Starting with HBCU’s (Historically Black Colleges and/or Universities) as well as community colleges in densely populated minority communities we aim to add some much needed culture and varied experiences to your morning cup of “not just” Joe.
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