COFFEE UPLIFTS PEOPLE
Uplift Your Business: The CUP Wholesale Program
Elevate your Coffee and Tea selection with Coffee Uplifts People!
As architects of equity
We pioneer a new standard for specialty coffees and teas. More than a morning brew β a movement in every cup.
We don't just source coffee; we engineer a more equitable supply chain. When you partner with CUP, you aren't just serving great coffee and tea; you're fueling equity from the fields to your product offering. Join a collective of partners dedicated to precision roasting, sustainable sourcing, and the radical idea that coffee should uplift every person it touches.
The philosophy
A relentless pursuit of better.
At Coffee Uplifts People, we believe that quality and equity are inseparable. Our wholesale program is designed for those who refuse to compromise on either. By partnering with us, you gain access to a 100% intentionally sourced supply chain anchored by our D.I.R.E. mission and a roasting profile that highlights the complex, inherent sweetness of the bean β flavorful never flavored.
The CUP difference
Why partner with us?
One stop brew access
Whether you prefer your coffee whole bean, ground, frac-packed, ESE pods or Reusable K-Pods, CUP can accommodate your needs. Why stop at coffee when you can access our full range of specialty products, including world-class tea blends, Iced Tea and Cold Brew.
Superior quality & roasted freshness
We roast Grade 1 & 2 coffees exclusively in small batches to ensure peak flavor profiles. Known for blending our own loose-leaf tea profiles rich in health benefits. We move our coffees and teas from roaster to your door promptly β ensuring your customers experience the vibrant, citrus-forward notes of our Ethiopia single origin or the succulent trifecta of flavor from our Cocoa Espresso house blend.
Specialty grade, ethically sourced
Our 100% Arabica beans are sourced through intentional direct-trade relationships that pay above Fair Trade premiums, ensuring sustainability for the families who grow our coffee. Every hand that touches our beans β from the farmers in Ethiopia and Mexico to our Brooklyn roasting team β represents the diversity of the coffee world.
Wholesale program
Uplift your coffee program
Everything you need to build, grow, and sustain an exceptional coffee and tea program.
Superior quality
Sourced, roasted and quality inspected to uncompromising standards β be it Single Origin, Blended or Decaf. If it's CUP, it's of the highest standard.
World-class training & education
A great bean deserves a great brew. Our wholesale partners receive access to our Brooklyn-based CUP Studio training sessions covering espresso theory, milk texturing, bar flow management and equipment maintenance.
Comprehensive training resources
Training is a vital investment in your coffee program's success. We provide experiential barista courses, on-demand videos, lead trainer sessions, and specialized workshops.
Relatable servicing
Service you where you're at β novice or expert. We close the learning and resource gap so you can focus on building and optimizing your business.
Flexibility
Build your coffee program around the forms of coffees and teas most efficient to your business. At CUP, we offer coffee & tea in a variety of ways that best suit your operational needs.
Delivery & shipping
Not just fresh, but quick and reliable. With nationwide UPS and USPS shipping as well as local NYC delivery, Coffee Uplifts People ensures your experience is exceptional from crop to CUP.
Bespoke program consulting
We don't believe in one-size-fits-all. We help develop your full coffee and tea program including menu creation, bar layout optimization, profitability, and flavor profiles for your demographic.
Marketing & community amplification
When you join the CUP Wholesale Consortium, we shout it from the rooftops with digital assets, social media cross-promotion, and collateral to support your brand.
Wholesale Solutions
Cafes & Restaurants
Elevate your beverage program with a brand that customers recognize and respect.
Hotels & Hospitality
Provide guests with a premium, mission-driven experience in every room and lobby.
Offices & Workspaces
Boost company culture with coffee that tastes better and ignites productivity.
Churches
From bulk volunteer programs to cafe offerings and gift programs, we scale with your needs.
"Thatβs what I love about CUP, itβs like ο¬nally a place where you can get great coffee whilecelebrating your culture"β Chef Kwame Onwuachi, Owner of Tatiana
"Partnering with Coffee Uplifts People delivered seamlessly on the quality of our shop. Our customers don't just ask for a latte; they want something special.Β The coffee is exceptional, both in look and taste, itβs memorable"β Chef Virgil Harper, Owner of Toast on Lenox
"You can smell the freshness and taste the richness in the teas, the Jasmine Pearl Green Tea is astounding and the coffee is so bold and distinct.Β Drinking Coffee Uplifts People; it's like being woken up by hummingbirds versus an aggressive alarm clock."β Chef Juan Carlos Ortega, Executive Chef of Blu Hospitality Group
